Redeem now

  • People on Twitter just found out the meaning behind Fenty Beauty.
  • The name comes from Rihanna's real name: Robyn Rihanna Fenty.
  • Fans are freaking out about the revelation on Twitter.
  • Rihanna took to Instagram on September 22 to share a post of herself apparently giving those who were unaware the side eye.


Rihanna and Fenty Beauty are taking the cosmetics world by storm.

This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.

The INSIDER Summary:

However, it was recently discovered that not everyone was aware of exactly how the makeup brand got its name. The news, which we first read about on Refinery29, comes after several people took to Twitter to pose the question and discuss various theories.

One user pointed out that most of Rihanna's products — such as her makeup line and fashion collaboration with Puma — feature the word Fenty.

—kevin gnapoor (@CXRRYINGCOFFINS) September 9, 2017

Someone else apparently thought that Fenty was a "made up word." Yet, in reality, Fenty is Robyn Rihanna Fenty's last name by birth.

—Rhianna 🌸 (@rhiannaoliviab) September 14, 2017

Upon learning this fact, most were left in complete disbelief.

—Grace Jones' Spirit (@Hadiya_Spalding) September 19, 2017—✨ Kurt Ashton ✨ (@SatelliteKisser) September 20, 2017—zooey101 (@bullssoxfan23) September 19, 2017

Those who had admitted to being longtime Rihanna fans shared the same reaction.

—Victoria (@fentyshine) September 21, 2017—HENSLEY (@HensleyU) September 12, 2017

On September 22, Rihanna herself shared a post in response that apparently gave anyone who was unaware the side eye. "When people ask how I came up with #FENTY @fentybeauty," she wrote on Instagram.

when people ask how I came up with #FENTY @fentybeauty

A post shared by badgalriri (@badgalriri) on Sep 22, 2017 at 3:28am PDTSep 22, 2017 at 3:28am PDT

Just weeks after Fenty Beauty launched, on September 21 she announced that her cosmetics line would be releasing even more makeup soon. 

In a series of Instagram posts, Rihanna and Fenty Beauty unveiled the brand's 12-piece holiday collection that seems to include an eyeshadow palette, four lip glosses, four lipsticks, and a trio of eyeliners. Each item will be available for purchase online and in Sephora stores on October 13, according to Fenty Beauty.

A picture of a switch and lightbulb Sign up for notifications from Insider! Stay up to date with what you want to know. Subscribe to push notifications Read the original article on INSIDER. Copyright 2017.

Follow INSIDER on Facebook.

Follow INSIDER on Twitter.

Watch: CliniqueFIT is a makeup designed for working out

ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufonyztceapaeZo2KzprrTsmSbnZGqwbp5zZqknmWWlrtuvsSamq2hn6PAbn6Pam5mcQ%3D%3D