Veteran WMA dealmaker John Mass has joined Content Partners, the investment firm that specializes in buying out entertainment-related profit participation stakes held by individuals and private concerns.

Mass will serve as exec VP, working with Content founders Steve Kram and and Steven Blume on evaluating the long-term value of backend points.

Content’s focus is managing a portfolio of profit participation rights that it liquidates for clients. In the digital era, navigating those values has become infinitely more complicated. Mass’ background as an investment banker with Bear Stearns and his 17 years with WMA makes him a natural fit for the Beverly Hills-based shingle, launched in 2006 with the backing of Mark Cuban and Todd Wagner.

“For years we have discussed our need for a senior person with deep connections and respect within the industry. We have finally found the right person that fits within our organization in terms of his skill set, energy and personality,” said Kram, who is also a WMA alum. “We have known John Mass for more than 25 years. He is well respected and has great relationships throughout the media and entertainment business.”

Mass was most recently a partner in management-production shingle Oasis Media Group. During his tenure at WMA, he rose to head of corporate development and business ventures, overseeing all of the agency’s investments and dealmaking for key clients. He was a member of the percentery’s board of directors prior to his exit in 2009 on the heels of WMA’s merger with Endeavor.

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Mass also just concluded a seven-year appointment as chairman of the California State Lottery Commission.

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